4Cyte

In 1998, we were faced with her arthritis diagnosis and the only treatment options available at the time were nonsteroidal anti-inflammatory drugs (NSAIDs). Whilst NSAIDs can be effective in short term alleviation of pain associated with osteoarthritis, they have a range of potential side effects associated with chronic use, which can impact kidney and gastrointestinal function. Given that Sasha was only 11 years old, we were concerned about the long-term use of NSAIDs to manage her arthritis.

We saw the moment as an opportunity to not only help Sasha, but also countless treasured pets suffering from osteoarthritis and embarked on a search for a safe and effective natural alternative.

With the help of contracted scientific facilities to research joint function, we created the unique, all-natural Sasha’s Blend™ from a blend of New Zealand green-lipped mussel, abalone, and marine cartilage.  After significant research and subsequent field trials, Sasha’s Blend™ became the first Australian-developed natural osteoarthritis treatment to achieve veterinary registration with the Australian Pesticides and Veterinary Medicines Authority (APVMA) in 2001.

Since then, we have continued to expand, with an ongoing focus on research and development in the scientific field of joint health. 

In 2003, we discovered Epiitalis®.

Now patented globally, Epiitalis® is a breakthrough active ingredient that is scientifically proven to safely and effectively treat osteoarthritis with groundbreaking results. It is scientifically proven to not only manage symptoms of osteoarthritis, but to also slow down the progression of the disease. It brings us great joy and fulfillment knowing that we are able to help owners everywhere effortlessly manage the prevention and treatment of osteoarthritis in their pets and working animals.

Today, we are proud to say that Epiitalis® is the most widely used natural osteoarthritis treatment for animals in Australia.

As leaders in joint health, our dedication to evolving the science of our field is ongoing. We are deeply grateful for the trust our customers place in us as we keep innovating and improving our treatments to bring you and your animals an effective solution to happier, healthier and more active lives.